How to optimize your LinkedIn Profile 
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GET NOTICED ON LINKEDIN.
Recruiters and hiring managers can't find you withouta complete and fully optimized LinkedIn profile.

Whether you're using LinkedIn to attract recruiters or supplement your resume in your job search, your profile will only make an impact if it's tailored to the jobs you want with specific and search engine optimized profile sections.
SHARING YOUR CAREER INTERESTS WITH LINKED IN RECRUITERS
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Important: In order to protect your privacy, we take steps to keep Recruiter users who work at your company, as well as related companies, from seeing the career interests that you share. Learn more about privacy for shared career interests and how to update your current company.
You can share your career goals, including the types of companies and roles you are most interested in, with recruiters on LinkedIn who may have opportunities that match your interests and background. Once you opt to share your career goals with recruiters, users of LinkedIn's Recruiter product will be able to find you based on your shared career interests, when they are searching for profiles.
Note: You can share your career interests with recruiters for a period of 6 months (180 days), after which it will be automatically turned off. You will receive an email notifying you that you’re no longer sharing your career interests. However, you can continue sharing by manually changing the settings.

To share your career interests with Recruiters:
  1. Click the Me icon at the top of your LinkedIn homepage.
  2. Select Settings & Privacy from the dropdown.
  3. Click the Privacy tab at the top of the page.
  4. Under the Job seeking preferences section, click Change next to Let recruiters know you’re open to opportunities.
  5. Switch the toggle to Yes to share that you’re open and appear in recruiter searches matching your career interests. Switch the toggle to No to stop sharing your career interests with recruiters.
  6. Your changes will be saved automatically.

​To update these settings from your profile:
  1. Click the Me icon at the top of your LinkedIn homepage and click View profile under your name.
  2. In the Your dashboard section, click Career interests to access the Career interests page.
  3. In the Career interests section, toggle right to turn this feature on.
    • Toggle left to turn this feature off.
  4. Check the box next to Contact me via phone to share your phone number with recruiters. Important: This feature is gradually being rolled out to members and may not be available to you at this time.
  5. You can write an option introduction about yourself and anything else you'd like the recruiters to know. The maximum character count is 300.
  6. Follow the prompts on the page to select your career preferences:
    • Job titles you're considering
    • Locations you'd like to work in
    • Types of jobs you're open to
    • Industries you are considering
    • The size of company you'd like to work for
  7. Any changes made to your job preferences will be automatically saved.
PASSIVELY LOOKING FOR A JOB USING LinkedIn
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What does it mean to passively look for a job? While the word passive suggests you're not actively doing anything, a passive job hunter is someone who isn't necessarily looking for a new job, but would take a better opportunity if one came their way. Here are some tips on how to use LinkedIn to help make sure you don't miss out when other opportunities come up.
  1. Make yourself findable: It's not enough to simply list the companies you've worked at and the job titles you've held. Update your experience, your skills, and your education. Recruiters find people by searching for keywords, so make sure your skills and experience accurately use search terms related to your job.
  2. Recommend former co-workers: Job seekers are typically advised to recommend former co-workers because it's the best way to get recommendations. While this is true, it's also a good way to maintain a professional connection to someone who might know of an opening at their current company.
  3. Join Groups: Industry-specific groups enable members to contact each other even if they don't share any mutual connections. Recruiters frequently check groups to see if anyone outside their network would be great for the job. Group membership opens the door to allow a recruiter to contact you. If you avoid joining groups because you don't want to be inundated with email updates, remember that you can adjust your setting to get a weekly digest or no email updates at all.
  4. Connect to a recruiter, but not all of them: While the law of averages makes it tempting to connect to as many recruiters as possible, a better solution is to search for a recruiter in your area and see how active they are on LinkedIn. Are they posting an endless stream of untargeted jobs, or do they share industry news and participate in discussions that relate to your work? Find a recruiter who understands your industry and talk to them about your career.
  5. Be clear: Let the recruiter know what you're looking for in terms of position, salary, location, and length of assignment. Remember, this doesn't mean they'll work tirelessly to find you a job--a recruiter is working on behalf of a company to find the right person for the role. Being clear about what you want will help the recruiter recognize the positions you'll be interested in.
  6. Update regularly: Recruiters know that one of the secret signs a person might be open to a new job is when they update their LinkedIn profile. If you complete a project or training at work, update your LinkedIn profile to reflect those new experiences.
Actively looking for a job is a time consuming process, but passive job hunting allows you to invest a small amount of time with potentially big results. Even if you're content at your current job, wouldn't it be nice to know if something better was out there? Passive job seeking is a simple way to focus on your work while remaining open to other possibilities.